Daily News: Odd News - Quirky 'Dumb Ways to Die' campaign sweeps advertising awards

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Sunday, Jun 23, 2013 09:18 PM PDT
Today's Odd News - Reuters News Headlines - Yahoo! News: Quirky 'Dumb Ways to Die' campaign sweeps advertising awards Daredevil Nik Wallenda completes high-wire walk across Grand Canyon Square roots? Scientists say plants are good at math

Quirky 'Dumb Ways to Die' campaign sweeps advertising awards  Sunday, Jun 23, 2013 09:18 PM PDT SYDNEY (Reuters) - An Australian public service ad campaign that became an internet hit for its black-humored list of reckless ways to die - such as "poke a stick at a grizzly bear" - has added to its luster by scooping up a record number of international advertising prizes. The three-minute short co-produced by government rail service Metro Trains to teach people to be careful around trains, 'Dumb Ways to Die', has notched up more than 50 million views on YouTube since its release in November 2012, sparked hundreds of parodies and even become a smartphone game. ... Full Story	Top
Daredevil Nik Wallenda completes high-wire walk across Grand Canyon  Sunday, Jun 23, 2013 08:59 PM PDT By Tim Gaynor LITTLE COLORADO RIVER, Arizona (Reuters) - Daredevil Nik Wallenda completed a historic high-wire walk on a 2-inch (5-cm) steel cable over the Grand Canyon on Sunday and was greeted by wild cheers after his hair-raising stunt. Wallenda, the self-described "King of the High Wire," took 22 minutes and 54 seconds to walk 1,400 feet across the crimson-hued canyon with just a distant ribbon of the Little Colorado River beneath him. The event was broadcast live around the world. Wallenda, the first person to cross the canyon, made the walk without a tether or safety net. ... Full Story	Top
Square roots? Scientists say plants are good at math  Sunday, Jun 23, 2013 03:58 PM PDT LONDON (Reuters) - Plants do complex arithmetic calculations to make sure they have enough food to get them through the night, new research published in journal eLife shows. Scientists at Britain's John Innes Centre said plants adjust their rate of starch consumption to prevent starvation during the night when they are unable to feed themselves with energy from the sun. They can even compensate for an unexpected early night. ... Full Story	Top

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